Five Mobile Text Marketing Tips for Personal Trainers

by Michael Armstrong · 0 comments

Five Mobile Text Marketing Tips for Personal Trainers

Personal Trainer Marketing Strategies & Plans

Text marketing for personal trainers cannot be ignored as a great way to promote yourself and your personal training business. This is especially true since studies have shown that the same people who are technology savvy and respond well to mobile marketing are also the people who are mindful about their physical health and fitness. Utilizing text marketing in your personal training marketing plan is a win-win for you and your clients.

Mobile text marketing is growing in popularity with personal trainers, health clubs, gyms and other health related businesses. It gives trainers an easier way to stay in touch with their client base while also growing that base. With text messages, trainers can send appointment reminders, special announcements and cost saving promotions to all their clients at once. Here are five tips that personal trainers can use to enhance their text message marketing:

  • With the instantaneous nature of text messaging, trainers can schedule an “extra” class on any given day, send out special invitations to their most loyal clients, and fill up the class within just a few hours’ time.
  • Are you going to be starting a new class offering or teaching a new fitness skill? Text message marketing makes it very easy to quickly inform your clients about the new class. Attract more interest for the new class by offering a discount on registration. Tell your clients they can bring a friend along for an additional discount. This will help you spread the word about your new class offering very quickly.
  • A QR code is an important part of any text message marketing strategy. Get some QR codes printed on selected items related to your business, such as water bottles. Give away a set number of these water bottles for free at an event such as a 5k run or a health and fitness fair. When clients or potential clients scan your QR code, have it set up so that they are taken to your mobile website, where they can opt in to receive text messages about your classes. Also give them the opportunity to claim a mobile coupon for a class discount. In return, you will grow your text messaging database by receiving their cell phone number.
  • Give value to your clients by offering subscriber tips when they opt in to receive text messages from you. These tips can include healthy recipes, workout tips, ideas for finding time to work out with a busy schedule, or any others you can think of. Your clients will appreciate the fact that you care and are trying to help them live healthier lives.
  • Lastly, use text message marketing to help your clients motivate each other. Group motivation has been shown to be an effective means of helping people get healthier. Allow your clients to text in their own motivational tips to your mobile website, where other clients can read them. You can also allow clients to text in their tips and then text out one of those tips each day to all of your clients.

Best SMS Text Message Marketing Companies for Personal Trainers, Health Clubs and Gyms

More and more, personal trainers are utilizing text message marketing as a means to grow their business, retain existing clients and help their clients live healthier lives.  Get your marketing plan in gear and take a close look at text message marketing strategies.

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