Salon Marketing Ideas – Mobile SMS Apps

by Michael Armstrong · 0 comments

Salon Marketing Ideas - Mobile SMS Apps

Spa and Salon Marketing Plans are Going Mobile with Mobile Websites, SMS Marketing and Apps

There are as many salon marketing ideas, as there are salons.  With every salon owner utilizing the ideas that work best for their market and their clients. One marketing practice that is good for every salon owner is to make use of new mobile marketing strategies.

Salon Mobile marketing is now the best, most cost-effective way for salons to build their customer base, engage current clients and reward client loyalty. Mobile marketing helps build repeat business by keeping clients aware of the latest deals and any new services you offer. It also helps you keep your clients informed about new products as they arrive and new stylists and their areas of expertise.

More Salon and Spa Marketing Ideas

There are some great ideas out there for how to best utilize mobile marketing in your salon business. One is to increase your client’s loyalty to you by offering them exclusive deals. For example, entice your clients to opt in to SMS messaging by calling it your “VIP Club.” Clients who join the VIP Club are promised special deals and offers on services that no other clients will receive.

With an offer like this, many of your clients will opt in to receive the promised deals, and you will build your customer database of cell numbers to use in other marketing campaigns. Promote the VIP Club by having information about it posted at the reception desk, on your Facebook page, and on your mobile website.

Salons and Mobile Coupons – Do you have a Mobile Coupon Strategy?

Salon Mobile coupons are a great way to increase business, and are cost-effective to send out. Take your mobile coupons a step further by using cross-selling. For example, instead of offering a straight discount on their next visit, offer a discount on color-safe shampoo when getting a color service done. You can also up sell by offering your clients package deals on bundled services.

Salon Mobile Marketing Ideas

For most salon and spa owners, keeping existing customers coming back is just as important as gaining new clients. Mobile marketing strategies can help you drive repeat business among existing customers.

Loyalty clubs are one way to keep you at the top of your client’s minds. One way to reward existing clients and keep them coming back is to offer them deals that new clients don’t get.

For example, keep track of how many times clients visit the salon, and offer them a special discount for every third or fourth visit. This lets your clients know that you remember who they are and care about their business. SMS messaging is a very effective part of a mobile marketing strategy. It can be used effectively to drive business for special occasions, such as Mother’s Day, or to increase business on slow days.

Salon Marketing Training Course

Special occasions can also be your clients’ birthdays. Keep this information in your database, and set up SMS messaging so that Happy Birthday offers go out on Mondays to all clients who are having a birthday that week. On slow days, instant text messages can be sent out to offer gaps in your schedule for last-minute services your clients may need.

No salon marketing plan would be complete without using SMS appointment reminders to keep the schedule flowing smoothly. Missed appointments equal lost revenue, and sending out SMS reminders help clients remember their appointments.  Start your sms reminder service with a Trumpia promo code.

Mobile marketing is here to stay, so be sure your salon is geared for the future by implementing a mobile marketing plan. Your clients will thank you!


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