Small Business Mobile Website – Whats your Plan

by Michael Armstrong · 0 comments

Small Business Marketing Plans are Going Mobile

build a Small Business Mobile WebsiteSmall business mobile websites are a necessary part of a mobile marketing strategy. You may think that owning a small business means it doesn’t matter, but it does. In order to achieve the highest amount of growth, your small business needs to a way to connect with the increasing numbers of mobile consumers. Even the consumers nearest you are searching for small local businesses via their smartphones. If your business isn’t prepared to be found, you are losing business.

Why as a Small Business Owner, do you Need a Mobile Website?

Mobile websites benefit your customers, and they benefit you in turn. Mobile websites produce a much higher engagement rate among their visitors than desktop websites do, averaging a 75% higher rate of page views and revenue per visit. This alone is a point you shouldn’t ignore, but there is more.

Mobile usage is growing by leaps and bounds. By the year 2015, it is expected that many more people will access the internet via a smartphone or other mobile device than will access it via a desktop computer. This means it is practically essential for all businesses, whether large or small, to prepare for the inevitability of mobile use.

It is shown that more visitors to mobile websites actually take action than do visitors to regular websites, with one out of every five visitors to a mobile website immediately calling the business. This is probably due in part to the fact that a smartphone has the capability of visiting a mobile website and immediately phoning the business without the user having to go and find a phone.

Mobile websites that include a click-to-call button just make it too convenient for visitors not to make that call. This illustrates the ability that mobile has to more fully engage the consumer and provide a call to action. Calls to action are important, because mobile consumers are ready to listen. They use their devices regularly and expect a lot from websites they visit.

A great mobile website can really impact your business revenue—51% of consumers are more likely to make a purchase from a mobile website. In comparison, a negative mobile website experience can drive away business, causing as much as 19% of mobile users to leave with a bad impression. Two out of three consumers said they would not revisit a website that did not provide a good mobile viewing experience.

Mobile Website Training for Small Business Owners

Outsourcing your you Mobile Website

Outsourcing your mobile website development is a good option for many small businesses. Outsourcing is a way to hire an expert without taking on the costs of an in-house employee, such as overhead and benefit costs. A resource such as oDesk provides employers looking for an expert can connect with the right one for them. They make their contractors easily searchable and require them to prove their skills through test taking and past work histories and reviews.

Online Mobile Website Builders

Using mobile website design software is also an option for small business owners. DudaMobile is one site where you can perform a free, one-click conversion of your regular site into a mobile-friendly website. DudaMobile also offers paid plans that allow for customizations to your mobile website, to help you ensure that it is easy and seamless for your customers to use.


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Categories: Make a Mobile Website Mobile Website Design Mobile Website Designers Mobile Website Development Mobile Website Outsourcing Mobile Website Vendors Mobile Websites

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