Automotive Dealership Marketing Plans are Going Mobile
SMS marketing for auto dealerships has helped those who have tried it to weather the tough economic times of recent years. Dealerships are finding that traditional methods of advertising are not working as well as they used to, so SMS marketing is helping dealerships that utilize it gain an edge over the competition.
Auto dealers know that the marketing techniques they employ are of utmost importance to the success of the dealership. They spend hundreds of thousands of dollars each year in advertising, which is a big expense, especially for a small dealership struggling to make it in a tough economy.
How Auto Dealers are using SMS Marketing
A common dilemma among auto dealers is sifting through the “Sunday tire kickers” to find those who are genuinely interested in buying a vehicle. Some dealerships have found success in dealing with this issue by placing special stickers on the cars.
These stickers instruct an interested buyer to text in a keyword to a certain code number in order to get more information on the car, including pricing information. The message they send is then forwarded on to a member of the sales team and can be used to contact that individual in the future in order to be of assistance as they search for their next vehicle. Contacts that come in this way are those who were interested enough in a car on your lot to take action.
Best SMS Text Message Marketing Companies for Automotive Dealers
SMS marketing can help auto dealers reach people who are interested in buying a new vehicle and help them stay in touch with those who do, by offering service discounts, special pricing on maintenance, and loyalty rewards. Take advantage of the growing use of mobile and gain an edge over your competitors with SMS text message marketing.
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